WHAT IF NOBODY ACTUALLY WANTS THIS? | SHOULD WE KEEP BUILDING OR START SELLING? | USERS LOVE THE DEMO. NOBODY PAYS. | ARE WE SOLVING THE WRONG PROBLEM? | HOW DO WE BUILD OUR FIRST PIPELINE? | LEADS ARE COMING IN. CONVERSIONS AREN'T. | HOW DO WE MAKE SALES MORE PREDICTABLE? | IS IT TIME TO EXPLORE A DIFFERENT ICP? | WHICH CHANNEL SHOULD WE DOUBLE DOWN ON? HOW DO WE BUILD THE BRAND USER TRUST? | EVERYONE GIVES DIFFERENT ADVICE...
Most founders don't need more advice.
The market decides what happens to your idea.
Find someone who can get you closer to reality before you spend months building something nobody pays for.
Or let's find your next great idea.
YOUR OPTIONS
HIRE AN EXPERT
A strong option if you find the right person. Just remember that startup GTM and Big Tech Product & GMT are different disciplines. Many impressive careers were built inside organizations with established brands, budgets, teams, and distribution. Buy expertise that matches your stage, not just a logo on a resume.FIND A GTM CO-FOUNDER
Potentially the strongest outcome. Also one of the rarest. The right expertise, incentives, timing, financial situation, risk tolerance, and chemistry all need to align.
Finding the right match can take months. Or years.ASK AI
Do it. Use AI extensively. Just be careful about treating generated advice as validated reality. Before making decisions that involve real customers, real money, or real consequences, remember the AI-and-mushroom meme.DO IT YOURSELF
Another great option. I am happy to recommend resources on GTM, customer discovery, positioning, sales, marketing, customer interviews, and building an early pipeline. This is actually not the worst scenario, and its only constrain is... timing. However, the learning curve is fun. And who knows—maybe we'll end up as colleagues.WORK TOGETHER
I help founders get unstuck. We focus on understanding what is actually happening before you invest more time, money, energy, or confidence in the wrong direction. The goal is not dependency. The goal is clarity. Once we understand what is true, decisions become easier, execution becomes more focused, and progress becomes more predictable. Then you move forward. Come back when you need help again. Refer a friend if our work was valuable. I work for trust. That's why your goals are my goals.
WHY WORK WITH ME?
Hi. I am Viktoryia Samsonava. I help founders make better decisions before they spend months building in the wrong direction.I became obsessed with GTM after facing my own GTM problem. Then I couldn't stop digging into it. People started reaching out for help, advice, and paid engagements.I started my early career in Sales and later migrated to tech.As for badges of accomplishment, I have an MBA from the University of Portland, a Business Analysis certificate from the University of Washington, a PMP certification, and a few other smaller credentials.My work feels like having fun non-stop. That's how I know I'm doing the right thing.When I think about my ideal career scenario, one day I'd love to find an amazing SaaS solution, become a co-founder, scale the company to its first billion, exit really nicely, and... build something again. Maybe with the same co-founder.
Let's Connect?
I believe in fair, transparent, and founder-friendly pricing. I also believe founders deserve collaboration options. Let's start with a conversation.I'll learn about your goals, challenges, and constraints. If I think I can help, I'll tell you how. If I think another path makes more sense, I'll tell you that too.Transparency comes first.Book a call and let's see if we're a good fit.